Sell to Germany and the EU
EU-ready for US companies. Built in Germany.
Selling to Europe? Get EU-ready first. EU rules apply the moment EU customers buy from you, with or without an office here. One team in Hamburg makes your website, shop, invoicing and AI pass, starting with Germany, and runs it for you.
- Blacklynx, based in Hamburg
- Since 2019
- EU markets, one baseline
- 27
Where are you today?
Three ways in. One set of rules.
-
Already selling to Europe
The rules apply to you today.
You ship or sell to EU customers from the US, without an entity. GDPR, VAT and product rules already apply, with or without an office here.
- EU representative under Art. 27 GDPR
- VAT through the One-Stop-Shop
- Consent, returns, product safety
-
Planning a launch
Germany first, the EU next.
You want to open the European market. We make sure day one passes in the strictest country, so every next market is an extension, not a rebuild.
- Ten-day audit before you spend on ads
- Website and shop built for Germany
- Legal partners in the package
-
Already in Germany
HQ decides, the German team deals with it.
You have a German subsidiary or team, while tools and decisions come from the US. We turn EU rules into changes your stack can actually ship.
- EU AI Act and GDPR for US tools
- E-invoicing for German customers
- A contact in your European time zone
What EU-ready means.
Germany enforces Europe's rules hardest. A setup that passes here is a solid base for every other EU market.
- GDPR Consent and privacy Open Checking Ready
- EU hosting Data stays in the EU Open Checking Ready
- E-invoicing Invoice formats for businesses Open Checking Ready
- VAT One-Stop-Shop EU VAT reporting Open Checking Ready
- Accessibility European Accessibility Act Open Checking Ready
- AI Act Transparency for AI features Open Checking Ready
- Legal pages Imprint, privacy, terms Open Checking Ready
A US site in Europe
Translated a copy of the US setup
- US tag manager fires before anyone agrees
- Cookie banner that does not block
- No Impressum, no EU representative
- US invoices without German VAT details
With Blacklynx
German-first built for the strictest market
- Written for German buyers by native speakers
- Cookieless analytics or a consent banner that blocks, as you need
- Impressum, privacy policy and an EU representative through our partners
- Invoices with the right VAT and e-invoice format
General information, not legal advice.
What EU-ready includes.
Design, development, automation, AI and operations in one team. No hand-offs between agencies, no gaps. Start with what hurts most, or launch with all of it.
-
A website that passes German rules
Cookieless analytics or a consent banner that blocks until people agree, depending on what you need. An Impressum and a privacy policy that match what the site does. Accessible from the start, in German by native speakers.
Learn more : A website that passes German rules -
Invoicing German customers accept
Shop, invoicing and bookkeeping connected, so VAT matches and the right e-invoice format goes out.
Learn more : Invoicing German customers accept -
AI under EU rules
Assistants prepare, your team approves. Every step is traceable. People always know when they talk to a machine.
Learn more : AI under EU rules -
Fits your systems
We connect what you already use: inventory, ERP, accounting, Microsoft 365. Nobody has to relearn.
-
EU hosting
Site, shop and data hosted in Germany, with updates, backups and monitoring. Your data stays in the EU.
Learn more : EU hosting -
Legal partners included
Lawyers, data protection officers and an EU representative through partners we work with. One contact, one invoice.
What breaks when US companies sell in Europe.
11 things we fix in almost every audit, sorted by business model. Each one costs trust, rankings or money.
Every company selling to Europe
With or without an EU entity. These apply the moment EU customers use your site or product.
-
Consent that actually blocks
US tag setups often fire analytics and ad pixels before anyone clicks. In Germany that invites an Abmahnung, a paid cease-and-desist letter from competitors or associations. We set up cookieless analytics or a consent banner that blocks by default, depending on what you need.
-
Data leaving the EU
US hosting, US CRM, US analytics: every transfer needs a legal basis and a paper trail. We keep hosting and data flows inside the EU.
-
An EU representative
Companies without an EU entity usually need a representative under Art. 27 GDPR. Many US companies selling to Europe do not know this. Our legal partners provide one.
-
The Impressum
Every German-facing business site needs a legal notice with a physical address and a responsible person. Without it you lose trust and risk a fine.
-
VAT from the first sale
Selling to EU consumers means EU VAT, usually through the One-Stop-Shop. We connect shop, invoicing and bookkeeping so the numbers match.
-
E-invoicing
German B2B customers must be able to receive structured e-invoices since 2025, and issuing becomes mandatory for German businesses from 2027. We connect your invoicing to German-compliant tools and archives.
SaaS, apps and AI
Digital products and services used by people in the EU.
-
The EU AI Act
If your product uses AI and EU users touch it, the AI Act applies: transparency when people talk to a machine, AI literacy for staff, and far more for high-risk uses. We map your AI features and implement what is required.
-
Accessibility
The European Accessibility Act applies to online stores and many consumer-facing digital services since June 2025. We build to it from the start, not as a retrofit.
Online stores and physical products
Anything you ship to a customer in the EU.
-
14-day returns and shop law
Right of withdrawal, price display rules and the payment methods German customers expect. Standard shop setups from the US are often not enough.
-
A responsible person for product safety
Since December 2024 the GPSR requires an EU-based responsible person for consumer products. Marketplaces block listings without one.
-
Packaging, electronics and batteries
Packaging registration in LUCID before the first shipment, plus WEEE and battery registration for anything with a plug or a cell. Unregistered goods may not be sold.
General information, not legal advice. Your lawyer or tax advisor confirms what applies to your case.
Projects that are live today.
A selection of our projects, most of them for German companies. What passes for them passes for you in Europe.
-
- instead of 3 days and 5 people per quote
- 4 minutes
From first contact to invoice, automatically
A configurator takes inquiries, creates quotes and moves the order into the system.
Automotive -
Complete market launch
From the brand to the sales platform the manufacturer sells its vehicles through. We still run the platform today.
Automotive -
Shops that have been selling for years
We build and run shops on Shopware, JTL and WooCommerce, including new duties like the EU warranty notice.
Retail and e-commerce -
One system for a group of companies
Several companies, one shared base, a site of their own per domain. We still run the platform today.
Logistics
Industries
Our industries at a glance. Yours is not listed? We work for every kind of company. Just book a call.
The way in: four steps, one team.
Start with the audit. Everything after it is a decision you make with numbers on the table, together with the people who build your system.
-
Ten days
Audit
We go through website, tracking, forms, hosting, mail, CRM, invoicing and AI use. Fixed price, quoted in the intro call.
Traffic-light report
-
Often two to four weeks
Launch
Your website or shop for the first market, usually Germany: cookieless analytics or a consent banner, as you need, legal texts, an EU representative through our partners, CRM and bookkeeping connected.
Live in Germany
-
In parallel or after
Automate
AI agents qualify German inquiries, draft quotes and invoices and answer support in the local language. Your team approves.
Drafts ready to approve
-
Ongoing
Care
Updates, legal texts kept current, monitoring and monthly reports, for a fixed monthly fee. A contact in your European time zone, working while you sleep.
Monthly report
Project quote within ten days of the audit.
Book your EU-ready call.
30 minutes with the people who build your setup. You describe your plans, we tell you what it takes and what the audit covers.
Book an EU-ready call
30 minutes, Monday to Friday, 8 am to 8 pm Central European Time (2 am to 2 pm Eastern, 11 pm to 11 am Pacific). Pick a slot, we send the Teams link.
The calendar lives in our Microsoft 365 tenant in the EU. It loads only when you open it, until then this page sets no cookies.
Reach us directly
- Phone +49 40 30711749
- Email hello@blacklynx.de
- City center office
Gerhofstraße 1-3
20354 Hamburg
Germany At WeWork, please check in at reception - Registered office in Eppendorf
Blacklynx, Lenhartzstraße 31
20249 Hamburg
Germany
Reply within one business day
Questions US companies ask.
Straight answers. For anything else, the intro call is free.
We sell to EU customers from the US. Are we affected?
Yes. GDPR, consumer law, VAT and product rules apply as soon as you sell to or collect data from people in the EU, whether or not you have an office here. Without an EU entity you usually also need an EU representative under Art. 27 GDPR.
Do we need a German entity to sell in Germany?
No. You need a legal notice, an EU representative if you have no EU establishment, a compliant shop and privacy setup, and a way to invoice correctly. We implement all of that and bring the legal partners.
Does this cover the whole EU or only Germany?
GDPR and most digital rules apply across all 27 member states. Germany adds the strictest enforcement and a few extras, such as the Impressum and packaging registration. We start with Germany because passing here means passing everywhere, then add markets as extensions.
Does the EU AI Act apply to us?
If EU users interact with AI in your product, or your AI output is used in the EU, most likely yes. Chatbots must say they are machines, staff using AI need basic training, and high-risk uses carry heavy duties. We map your AI features in the audit and implement what applies.
Do we need to register for VAT in Germany?
If you sell to EU consumers, you owe VAT in the customer country. The One-Stop-Shop lets you file for all EU countries in one return instead of registering in each. B2B sales usually shift VAT to the customer. Your tax advisor confirms the setup, we build it into shop and invoicing.
Do you give legal advice?
No. We implement the technical and content requirements and bring lawyers, data protection officers and EU representatives into the package where the law requires them. You get one contact and one invoice.
How long does it take, and what does it cost?
The audit takes ten days and has a fixed price that we quote in the intro call. A launch for the first market often takes two to four weeks, depending on translation and shop complexity. We do not publish prices, because no two market entries are alike. You get a fixed project quote within ten days of the audit.
Selling to Europe soon? Let's talk.
30 minutes, Monday to Friday, 8 am to 8 pm Central European Time (2 am to 2 pm Eastern, 11 pm to 11 am Pacific). You describe your plans, we tell you what it takes and what the audit covers.
- Blacklynx since 2019, based in Hamburg
- Design to operations, one team
- Talk directly to the builders