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blacklynx

Communication and social media

Brand, social media and content from one team.

Your brand is the first contact, and it brings customers back. From the logo to the finished post, one team works for you, with a content plan and your approval. The numbers show which channel brings inquiries, and they belong to you.

Posts Reactions and inquiries New topics Content plan MonTueWedThuFri Channels LinkedIn Instagram Facebook Newsletter CRM Inquiries, contacts A K P
A cycle: posts from the content plan go out to LinkedIn, Instagram, Facebook and the newsletter. Reactions and inquiries flow back into the CRM as contacts. Questions from customers become new topics in the plan.

Services in detail

Every topic has its own page with all the details.

What you get

Brand, channels and numbers in one team

The team that designs your brand also builds your website and measures what works. No hand-offs between agencies.

Systems we work with

We look after Instagram, TikTok, LinkedIn, Facebook, YouTube and Pinterest. We run ads with Google Ads and Meta Ads and plan posts in Meta Business Suite. We clarify which channels suit you in the first call.

Channels

  • Instagram
  • TikTok
  • LinkedIn
  • Facebook
  • YouTube
  • Pinterest

Advertising

  • Google Ads
  • Meta Ads
  • Meta Business Suite

In practice

A complete brand, built from scratch

Our own brand

Symbol, wordmark, colors, typefaces and a print-ready brand manual. Plus templates for cover images on LinkedIn, Facebook and Google, for highlight covers and the background in Microsoft 365. This website is the result.

We build yours the same way: with templates your team can work with on its own, and a manual that sets out how everything fits together.

A vehicle manufacturer

Complete market launch

From the brand to the sales platform the manufacturer sells its vehicles through. We still run the platform today.

See more projects

How it works

How we work together

  1. At the start

    Brand and plan

    We work out which channels suit you and sharpen your presence. Then we create the plan for the first month.

    Plan for month 1 ready

  2. Ongoing

    Material

    Posts come from your everyday work. We collect material from you or produce on site.

    Material collected

  3. Before every post

    Approval

    You see every draft in advance and approve it. We publish on the planned date.

    Post approved

  4. Once a month

    Report

    Numbers and three recommendations. What works, we expand. What does not, we drop.

    Report in your inbox

Questions

Frequently asked questions about communication and social media

Which channels do you look after?

Instagram, Facebook, LinkedIn, YouTube, TikTok and Pinterest. We clarify which of them suit you in the first call. Better two channels done well than six done by halves.

Where does the content come from?

From your everyday work: products, projects and the people behind them. We collect material from you or produce on site. We do not use stock photos.

Do I see every post before it is published?

Yes. Every draft is ready in the content plan. You see the preview and approve it. Only then is the post scheduled.

How can I tell whether social media pays off?

Every post carries a measurable link, and analytics attribute visits and inquiries to the channel. We measure cookieless or with a consent banner, whichever fits your website. The numbers belong to you. Once a month you get a report with three recommendations.

Do you also take care of Google and ads?

Yes. We optimize your website for search engines, maintain your Google Business Profile and, if you wish, run ads with Google Ads and Meta Ads, which means on Facebook and Instagram. Everything feeds into the same analytics.

Which tools do you work with?

We plan and publish posts in Meta Business Suite and in each channel's own tools, and ads run on Google Ads and Meta Ads. We connect newsletters to your CRM, for example HubSpot. The analytics show everything in one place.

Which channel brings you customers?

In the first call we look at your channels and your numbers and tell you where the biggest lever is.

  • Blacklynx since 2019, based in Hamburg
  • Design to operations, one team
  • Talk directly to the builders